3810 Essay Example | Topics and Well Written Essays - 500 words

3810 - Essay Example Jill is protected by Title VII of the Civil Rights Act 1991. The Act provides for her rights as an employee and the liabilities of an employer in the event that the employer violates terms and conditions of employment. A religious issue and/or concern are involved in Jill’s case. The source of the conflict is the existence of a job requirement that was not known to Jill during the entire selection and hiring process. The hidden job requirement, immediate firing, and failure to honor Jill’s contract constitute an employment dispute that falls under the provisions of Title VII of the Civil Rights Act. In order to qualify for protection under Title VII of the Civil Rights Act, a number of elements of proof must be met (Capozzi 41). Jill Johansen must prove that the company is based within the U.S. The company operates branches in Chicago and Los Angeles. The fifteen employees with at least twenty weeks of the year employment element must also be proven (Capozzi 48). The company has been operational for ten years, and has up to one thousand employees. Interstate operations must be shown; the company is an advertising agency with openly known business in Chicago and Lo Angeles. A number of damages and remedies are available to Jill in relation to her case. The alternative damages and remedies available include punitive damages, compensatory damages, re-hiring under all applicable terms and conditions, EEOC deliberations, and contract honoring (Capozzi 63). Jill’s case involves a religious factor that comes up after she is hired. Both the EEOC and the provisions of Title VII of the Civil Rights Act provide a remedy for the case. Jill can actually push for any of the above-mentioned damages and/or remedies. In arbitration, Jill Johansen would receive a number of remedial courses. Firstly, Jill’s contract stands to be honored. The employer failed to clearly present all the terms and conditions of employment. At the time Jill was

Life of Rabindra Nath Tagore Essay Example for Free

Life of Rabindra Nath Tagore Essay Tagores international travels also sharpened his opinion that human divisions were shallow. During a May 1932 visit to a Bedouin encampment in the Iraqi desert, the tribal chief told him that Our prophet has said that a true Muslim is he by whose words and deeds not the least of his brother-men may ever come to any harm Tagore noted in his diary: I was startled into recognizing in his words the voice of essential humanity. [1] In his last decade, Tagore compiled fifteen volumes of writings, including works of prose-poems such as Punashcha (1932), Shes Saptak (1935), and Patraput (1936). He also continued his experimentations by developing prose-songs and dance-dramas, including Chitrangada (1936), Shyama (1939), and Chandalika (1938). He also wrote the novels Dui Bon (1933), Malancha (1934), and Char Adhyay (1934). Tagore also took an interest in science in his last years, writing Visva-Parichay (a collection of essays) in 1937. He wrote on topics ranging from biology to physics, and astronomy; meanwhile, his poetry — containing extensive naturalism — underscored his respect for scientific laws. He also wove the process of science (including narratives of scientists) into many stories contained in such volumes as Se (1937), Tin Sangi (1940), and Galpasalpa (1941). [2] [edit]Illness of 1937-1941 Tagores last four years (1937–1941) were marked by chronic pain and two long periods of illness. These began when Tagore lost consciousness in late 1937; he remained comatose and near death for an extended period. This was followed three years later in late 1940 by a similar spell, from which he never recovered. The poetry Tagore wrote in these twilight years are distinctive for their preoccupation with death; these more profound and mystical experimentations allowed Tagore to be branded a modern poet. 3] After extended suffering,[4] Tagore died on August 7, 1941 (22 Shravan 1348) in an upstairs room of the Jorasanko mansion in which he was raised. [5] This date is still mourned in public functions held across the Bangla-speaking world. The last person to see Tagore alive was Amiya Kumar Sen (brother of Sukumar Sen, the first chief election commissioner); Tagore dictated his last poem to Sen, who wrote it down. Sen later donated the resulting draft to a museum in Kolkata.

Fourth Generation (4G) Technology

Fourth Generation (4G) Technology ABSTRACT 4G technology is a transition from the earlier technology i.e. 3G technology and it promises to bring some of the revolutionary changes in the mobile world which will be very favorable for the mobile users. Fasters data and IP packet transmissions and a lot of other applications like high quality voice and multimedia in real-time anywhere across the globe are some incontrovertible features of the 4G mobile phones. This switching of the technologies are promised to be accomplished by the end of this commercial year by a number of mobile carriers like VERIZON and ATT. Thus mobile users will be enjoying the best of the mobile phone technology by the end of the year. 4G technology is supposed to be the best because all the flaws that were experienced in the former ones are tried to eliminate in this one to give the best results to the users. FOURTH GENERATION MOBILE PHONES (4G) INTRODUCTION: Since past some decades cell phone world has experienced a considerable amount of transition. This transition initiated from the First generation (1G) mobile phones carried forward by the 2G and 2.5G mobile phones. Nowadays, people are habituated of using the 3G technology. But the technologies and inventions are ever-restless and therefore the cell phone industry is again hopping with a great speed towards the Fourth generation (4G) technology. 4G mobile phone technology is a complete replacement of wireless communication in 3G technology. Like the transition of 2G technology to 3G technology had increased data-transmission speeds, the transition from  3G  technology to 4G technology promises even higher data rates than existed in previous generations and thus considered to be a successor to 2G and 3G standards. â€Å"4G promises voice, data and high-quality multimedia in real-time (â€Å"streamed†) form all the time and anywhere† (Fendelman, n.d, Para 03). NOMENCLATURE: The fundamental nature of the service is responsible for the typical nomenclature of the cell phone generations. Analogue technology was flipped from first generation to the digital technology in the second generation. Third generation was designed with multimedia support which is now going to flip to the fourth generation where transmission of data and IP packets is faster than the former generations.â€Å"A 4G system is expected to provide a comprehensive and secure all-IP based solution where facilities such as IP telephony, ultra-broadband Internet access, gaming services and streamed multimedia may be provided to users† (4G and Beyond 3G Technology, n.d. Para 05). Thus switching to the 4G is like moving from a dial up internet connection to a cable or DSL which can make all the works done fasters and faster than the previous ones. â€Å"4G marks the end of the traditional CDMA/GSM divide† (German, 2010 March 15, Para 04). TYPES: There are 2 main types of 4G one of which is the Long-term evolution LTE and the other one is mobile WI-MAX. LTE: A natural extension of the current 3G technology is the Long-Term Evolution (LTE) which is also referred as the pre-4G technology. Transmission of all data including voice takes place as LTE is architectural design that can send all types of IP packets and data. â€Å"For a 20 MHz channel the downlink transmission bit rate of LTE up to 100 Mbps and 50 Mbps in the uplink and the bit rate capacity increases for a  Multiple-input multiple-output  (MIMO)†( 4G and Beyond 3G Technology,n.d. Para 05). According to German (2010, March 15) some of the well-known mobile carriers in United States like VERIZON and ATT and several across the globe would convert their network to LTE and worlds first publicly available LTE-service was opened in the two Scandinavian capitals  Stockholm  and  Oslo  on the 14 December 2009. â€Å"VERIZON said that LTE testing in Seattle and Boston has gone well and that it will bring the technology to 25 to 30 markets this year† (German, 2010 March 15, Para 06).â€Å"According to the VERIZON, downloading speeds of 40Mbps to 50Mbps and upload speeds of 20Mbps to 25Mbps† (German, 2010 March 15, Para 06). However according to Nelson and Pica (2010, March 3) the average speeds will range from 5Mbps to 12Mbps for downloads and 2Mbps to 5Mbps for uploads. â€Å"In contrast ATT has announced that they will begin LTE testing in this commercial year and launch their network in the upcoming year 2011† (German 2010 March 15, Para 07). LTE is not only being planned to launch by the end of this year in United Stats but also the Telco Mobile One (M1) in Singapore conducted a demo of LTE technical trial. Also NTT Do Como will the first to introduce LTE in Japan this year itself. WI-MAX: WI-MAX is elaborated as Worldwide Interoperability for Microwave Access, and unlike LTE it is not an extension of current cellular system rather its more related to current Wi-Fi technology. â€Å"The initial version for mobile use is based on the 802.16e wireless standard (Wi-Fi is 802.110)† (German, 2010 March 15, Para 11). It has potential for very long range transmission (up to 30 miles) and could offer speeds of about 10Mbps† (German, 2010 March 15, Para 11). Where all the majority mobile carriers are interested in using the LTE the only US carrier to adopt the Wi-max technology is SPRINT. SPRINT has a Wi-max network in 27 cities and shows potential average speeds of 3Mbps to 6Mbps with maximum speed up to 10Mbps. FEATURES: The 4G standards were thought to be introduced in order to facilitate users by some of the most incredible features that includes providing flexible channel bandwidth between 5MHz to 20MHz to a maximum extent up to 40 MHz. Also a data rate of at least 100Mbps between any two locations across the globe. It also promises to provide a maximum Link spectral efficiency in downlink up to 15bit/s/Hz and 6.75bit/s/Hz in uplink which means 1000Mbps in downlink should be possible over less than 67 MHz bandwidth. Furthermore the system spectral efficiency for downlink of 3bit/s/Hz/cell and for uplink it is 2.25 bit/s/Hz/cell. Ultimately 4G has all the flaws recovered that were noticeably found in the former standards. SPECIFICATION: ACCESS TECHNIQUES: 4G exhibited increase in efficiency and ability in terms of the access techniques used for it. Plain TDMA i.e. Time division multiple access and FDMA i.e. Frequency division multiple access were used in he 1G technology. But TDMA is less efficient as it is unable to handle high data rate channels. This is because TDMA requires large guard periods to improve the multipath impact. Similarly there were problems with FDMA as it used more bandwidth to avoid inter-carrier interferences. Thus to overcome these problems in the 2G technology one set along with the combination of TDMA and FDMA other set of access scheme was introduced which is known as the CDMA i.e. Carrier division multiple access. â€Å"Thereby the system capacity was increased but as a drawback placed a soft limit on it rather than the hard limit (i.e. a CDMA network will not reject new clients when it approaches its limits, resulting in a denial of service to all clients when the network overloads)† (Rumney M, 2008) . Data rate is increased as this access technique is able to manage multiple path channel. â€Å" This enabled the third generation systems, such as  IS-2000,  UMTS,  HSXPA,  1xEV-DO,  TD-CDMA  and TD-SCDMA, to use CDMA as the access scheme†(Rumney M, 2008). Although CDMA technique seems to be good so far yet it suffers from poor spectral flexibility and computationally intensive time domain equalization for wideband channels. More importance is given to the OFDMA i.e.Orthogonal FDMA, IFDMA i.e. Interleaved FDMA, SFDMA i.e. Single carrier FDMA and MFDMA i.e.Multicarrier FDMA because of the troubles in the traditional FDMA, TDMA and CDMA. The later used access schemes are based on efficient FFT (Fast fourier transform) algorithm and frequency domain equalization which would result in lower number of multiplications/s. Also bandwidth can be controlled and a spectrum can be formed in a flexible way. IPv6 SUPPORT: Circuit switched and packet switched networks are the base of the infrastructure of the 3G where as 4G will be based on packet switching only which would require low latency data transmission. Till the time when 4G will be introduced in the market and be a most used device the process of IPv4 address will be exhausted as a result a new version will be essential so that more wireless enabled devices can be supported. So IPv6 is be used to accomplish this task. â€Å"By increasing the number of  IP addresses, IPv6 removes the need for  Network Address Translation  (NAT), a method of sharing a limited number of addresses among a larger group of devices, although NAT will still be required to communicate with devices that are on existing  IPv4  networks† (Morr, D 2009). SOFTWARE-DESIGN RATIO (SDR): â€Å"SDR  is one form of open wireless architecture (OWA)† (Rumney, 2008). The final version out in the market of the 4G device will be a perfect combination of the former standards. â€Å"This can be realized efficiently using SDR technology, which is categorized to the area of the radio convergence† (Rumney, 2008). INDISTINGUISHABLE ACCOMPLISHMENTS: The 4G iphone which is going to be launched as soon as possible is promised to multitasking which allows accomplishing one of more iphone applications at the same time and also lets to continue the applications running in the background even if the user makes or takes a call. Verizon is launching the 4G phone six months before the expectation because of some of the incontrovertible features of 4G that lures world towards itself. HTC HD3 and HTC HD2 are going to be 4G phones. CONCLUSION: Last but not the least the advancement in technology i.e. transition from the current 3G and 2.5G to 4G will make a drastic change in context of data transmissions which will be able to carried in some fraction of seconds. It will be definitely proved very helpful to the future generations. REFRENCES: Open wireless open mobile. (n.d.) Retrieved from http://4gmobile.com/ Fendelman, A. (n.d.) Retrieved from  http://cellphones.about.com/od/phoneglossary/g/4g.htm). Choney, S. (2008, April 15) Retrieved from http://www.msnbc.msn.com/id/23902615 4G Phones (n.d.) Retrieved from http://fourgphones.com/ German, K (2010, March 15) Retrieved from http://asia.cnet.com/reviews/mobilephones/0,39050603,62061890,00.htm Att (2010, February 18) Retrieved from http://www.att.com/gen/press-room?pid=4800cdvn=newsnewsarticleid=30536 Pica, T Nelson, J (2010, March 8) Retrieved from http://news.vzw.com/news/2010/03/pr2010-03-02b.html Koh, D (2010, March 3) Retrieved from http://asia.cnet.com/crave/2010/03/03/singapore-may-be-ready-for-lte-as-early-as-q2-2011/ 4G. Retrieved from http://en.wikipedia.org/wiki/4G 4G and Beyond 3G Technology (n.d.) Retrieved from http://www.3g.co.za/content/view/73/33/

Progress or Alienation :: Technology Scientific Technological Essays

Progress or Alienation Our society has alienated itself far from the reality of the way things are and the way they should be, through the use and misuse of scientific knowledge and technology. Science is defined as, â€Å"a logical organized method of obtaining information through direct, systematic observation.† Sometimes science does not seem organized, in fact it seems like it opens us up to a different realm of possibilities that have consequences far beyond our wildest dreams. Scientific knowledge is something that sometimes cannot be controlled or monitored, but needs to be for the sake of the greater population. Those with the most power, for example political leaders and corporation giants, are often allowed privileged information that could jeopardize the safety of all of us. Now whether or not this information is taken in good faith, or for the almighty dollar doesn’t mean its right, nor does it mean that we should not explore scientific possibilities. Science stimulates our minds and forces us to use critical thinking and analysis based on our previous knowledge. Not all scientific information is wrong or incurs consequences, but like all data there is a right and a wrong way to distribute it. Scientific progress on the other hand is what has helped out society gain the knowledge and insight to live better lives through the advances in medical technology, the strategy of war, and the exploration of space. Not all scientific knowledge is misused, and it’s only brought to our attention when it has been. When this occurs people often question the validity of scientific work which leads to criticism. Some scientific progress will bring with it disruptive change in our society, but with change comes progress and the hope that we can better our lives. In the two stories I will present in this paper, Mary Shelley’s â€Å"Frankenstein† and Catherine Asaro’s â€Å"The Veiled Web,† they discuss the negative consequences of the actions from people who try and offer good insight to the scientific community and the general population. In both stories, two men take it upon themselves to manipulate science for the good of mankind. Both believe that good will come from their actions but neither consider the consequences of failure. The men in these stories are intent on their work and do not realize that others will turn it against them for destructive purposes. In â€Å"Frankensteinâ€Å", Victor Frankenstein realizes the destructiveness of his behavior, when it’s too late, and regrets it immensely.

Market Analysis of Fortress

Table of Contents 1) Executive Summary4 2) Company Background4 2. 1) Company Prospect4 2. 2) Market Leading History5 3) Competitors Analysis6 3. 1) Industry Perspective6 3. 2) Market Leader — Broadway (in 4P points of view)6 3. 3) Market Challenger — Gome (in 4P points of view)6 3. 4) Company Review6 4) External Environment Analysis7 4. 1) Geographical view7 4. 2) Demographical7 4. 3) PEST Analysis7 a. Political7 b. Economic Environment8 c. Social Environment8 d. Technological Environment9 5) Consumer Review9 Dissonance-reducing buying behavior10 6) SWOT Analysis10 a. Strengths10 b. Weaknesses11 c. Opportunities12 . Threats13 7) Conclusion and Recommendations13 7. 1) Target Market and Positioning Strategies13 7. 2) Marketing mix programs14 a)Product14 b)Price14 c)Place15 d)Promotions15 1) Executive Summary This marketing report is aimed to analyze the electrical appliance retailer, Fortress, and provide(provides) several recommendations to improve its market positioning that can achieve its targets and objectives. After investigating the current situation and external environment, it is suggested to launch a new promotion campaign that allows Fortress to gain more attention from consumers and succeed in the industry.It is found that the trend of collective purchasing is significant on the internet. Also, the number of marriage increased with the economy rebounded. In the Social Awareness on the environmental friendly penetrate to the public. Therefore, the promotion campaign is designed from these findings so as to enhance its competitiveness in the market. And, other detailed findings will be explicated in later parts. This promotion campaign is to offer a bundle of products labeled with high energy-saving efficiency for the young couples planned to be married.And, the marketing calendar as to the implementation of this promotion campaign will be explicitly shown to execute the proposed marketing mix program. 2) Company Background Fortress was es tablished for thirty six years in Hong Kong, founded in 1975 and acquired by Hutchison Whampoa Limited (HWL) in 1986. It has expanded its business up to around 67 outlets hiring more than one thousand staff in Hong Kong. As for First mover advantages, Fortress is the first Hong Kong retailer to offer one-stop shop convenience and a multi-zone in-store retail concept in this industry.All these contribute to its current market offering, but not market myopia, which allows(allow? ) customers to enjoy excellent time-saving shopping so as to fulfill their needs and wants. In order to publicize its new smart living concept, Fortress publishes online magazine, â€Å"Wave†, and a number of free seminars on different interests including high-definition products, computers, digital cameras, home audio and video studio are held to educate consumers about the technology development and new products arrival in Fortress. . 1) Company Prospect â€Å"Inspiring Smart Living† – I t was introduced in 2004. Of this core aspiration of Fortress, professional services and advices provided by Fortress will be offered to customer in order to inculcate them to start â€Å"smart living†. â€Å"Smart living† means living with the support of the advanced technology. This mainly aims at inducing consumers to alter their life style to the advanced life style through leveraging advanced digital devices and home appliances. Customer-Oriented Services and Products ProvidedTo accompany with its prospect, Fortress allocates much resources in providing excellent customer services and introducing a variety of products. Thus, many external organizations recognized its outstanding services. a. Customer-Oriented Services The frontline staff will base on the different customer’s preferences to provide personalized recommendations on the particular products or other insurance products in After-Sale service. Some of customer services have been firstly introduced in the consumer electronics retail market, which Fortress gained several first-mover advantages.For instance, Fortress was the first one to launch the ‘24-Month Interest Free Installment’ Program, ‘Purchase-to-play’ Service; a ‘PAY THE DIFFERENCE’ policy that guarantees shoppers the lowest prices on every product every day, ‘Ideal Gift List Service’ and an ‘Emergency Replacement Service’ that guarantees ultimate satisfaction through the second year of product life. To ensure the high standard quality of the customer service, â€Å"Fortress Academy† was established to cultivate the continuous learning culture and to provide comprehensive training program to staff, ranging from frontline to management. . Products Offer Fortress has more than 50 suppliers that supply a wide range of electronic appliance and digital products to sell in retail stores. From the supplier list of Fortress, the product differentiation is typically high. It targets on undifferentiated market to satisfy different customers’ needs and wants. Besides, it also manufactures its own products named as â€Å"Fortress† brand to target the consumers with high-price sensitive. 2. 2) Market Leading HistoryTo achieve the large scale of the market shares, many innovative pioneering policies has(have) been created by Fortress, and some of these policies were later also adopted by other competitors. 3) Competitors Analysis 3. 1) Industry Perspective Being a robust market leader in the electronic retailing market, Fortress develops a wide brand network in the local market. Comparing with Fortress, Broadway is the closest market leader in the industry with narrower customer coverage . However, Broadway and Gome are good at different fields. In fact, they have quite different marketing strategies.Fortress aims at developing a wide distribution network and convenient locations for customers in order to create high accessi bility to the target market. 3. 2) Market Leader — Broadway (in 4P points of view) For Broadway, the marketing strategy is more trendy and fashionable. Like the topic of current TV commercials, â€Å"Rock-Happy-Life†, it aims to promote happiness in life with â€Å"rock† style, as â€Å"rock† style is considered as youngster music, so Broadway has given an impression to customers that it is a trendy and young brand, and aims at improving customers’ lifestyle by providing more digital devices.As the closest competitor for Fortress in the industry, it does not only pioneered in using celebrity as spokesman and some policies, but also follows most the pioneering policies made by Fortress, such as the free interest installment payment pioneered by Fortress. However, Fortress has also adapted some of the policies firstly made by Broadway, for example providing gift to customers. It offers products with similar brands and prices as Fortress does. 3. 3) M arket Challenger — Gome (in 4P points of view)Gome is the largest electronic appliance retailer in China. More than 740 outlets are widely-spread in China, including Hong Kong outlets. Gome has seen the potential business opportunity of electronic appliance with Chinese brands in Hong Kong, so Gome invaded in this industry with Market Challenger strategy to offer various the products with Chinese Brand at lower prices, which can attack Fortress’s weaknesses on this kind of products and avoid the leader and challenge in this market. It adopted similar promotion strategy as Fortress. 3. 4) Company ReviewStrength Fortress has won many awards, like Metropolis Daily Print Ad Award 2004, My Best HK Brands 2005, the HKMA and TVB Award for Marketing Excellence, top 10 favorable brands in HK by Guangzhou Daily, etc. The market share is large; hence Fortress is defined as Market Leader. Meanwhile, Broadway also promotes the similar brand campaign. Hence, it is defined as Market Leader. Weakness Fortress does not have much Chinese brand products. Gome provides similar home appliance products as Fortress does, but the brands are mainly China local top brands.Under this review, Gome attempts to attack this Fortress’s weakness, so Gome is defined as Market Challenger. 4) External Environment Analysis 4. 1) Geographical view Hong Kong is the city with large population and high density and its traffic systems also are complete and convenient. When customers want to do shopping here, they can travel to the nearest shop in short time. No matter where the shop it locates, it still have lots of potential customers around the shop place. It means that retailer shops may not need to open plenty of stores within the same areas, which can minimize the overall operating costs.Also, the geographical advantage of the location between Hong Kong and other cities in Mainland China is certainly vital to any business, in terms of logistics and tourism. 4. 2) Demographica l view According to Hong Kong Commercial Daily, Hong Kong’s population consists of approximately 50% of middle class family. This group generally is well-educated, willing to consume and has higher purchase power. In the society, they play a significant role as they have an enormous contribution on consumption. Furthermore, according to Census and Statistics Department, there are about 30% of people aged between 15 and 34.Also, from the latest population census conducted by Census and Statistics Department shown, the number of resident at mid-class increased up to 45 % of the overall working population ( refer to appendix 1). The mid-class is defined as the resident who earn in the range of $10,000 up to $40,000 in their monthly income in the working population. Of these residents at mid-class level, they mostly completed the secondary school certificates and more (than) a half of them completed post-secondary education.It is expected this group of people will continuous to g row for a decade, which is a business opportunity for the companies selling normal goods. In recent year, the number of marriages increased from 43 thousand people in 2005 to 52. 8 thousand people in 2010. The overall trend of the marriages was increase(d) when the economy was better. Also, the number of households was increased by 21 thousands. These two statistics shows the(that) there was an increasing trend of a new marriages forming a new â€Å"love nest†. 4. 3) PEST Analysis a. PoliticalAfter financial budget 2011-2011 released, John Tsang, financial secretary, announced that the government will distribute $6,000 cash to Hong Kong permanent residents aged 18 or above. The overall total cash amount of this policy is estimated to be around 37 billion. Minimum Wage policy is going to implement on the 1st May, 2011. This policy is purposed to set $28 per hour for all full-time and part time workers in Hong Kong. Companies anticipate that this may increase the labor cost for the companies which employ low-skilled workers. b. Economic Environment In 2011, Hong Kong economy is believed to be better than last year.John Tsang, Financial secretary, estimates that the economy will grow about 4% in 2011. With the low unemployment rate and the increased mid-point salary, the purchasing power of consumers will be stronger than ever. The Centa-City Index shows the housing price increased to 87. 52 of 100, compared with that of 2008, which was 55. 46. It reveals the housing price is estimated to approach the highest housing price in1997. From the report on rent index in Housing conducted by Rating and Valuation Department, there was also an increasing trend in the housing rent, which increased to around 130, compared with 100 of the index in 1999.It shows the rent was increasing during the past years. Meanwhile, The United States Federal Reserve Board implemented a second round of quantitative easing (QE2) with 600 billion US dollars. It is expected that QE2 will depreciate value of US dollars. Finally, Hong Kong currency will be depreciated due to the linked exchange rate system. Also, Renminbi (RMB) continues to appreciate year by year. If the tourists from other countries, especially mainland china, purchase goods in HK, they will enjoy the currency depreciation.Thus shopping in HK is so attractive to them but, for local resident, the inflation rate is anticipated to become serious in the near future. However, in March 2011, a serious earthquake in Japan has destroyed lots of factories. Japan will spend a long time to recovery all. Yet, most of electronic components are made by Japan corporations. It is expected that these components may be shortage in the future, so the final goods of these components, such as digital cameras and notebook, are also expected to be out of stock.The recent investigation of overall economic situation in Hong Kong, which was conducted by Census and Statistics Department, GDP per capita was 25430 U. S dollar and the number of visitor was 36 millions, around 50% of that was Mainland visitors. It is expected that the Hong Kong economy will grow steadily. Moreover, on 3rd May 2011, Census and Statistics Department announced the over-night visitors spent around $6700 HKD on average, whilst non-over-night visitors spend about $1800 HKD on average.Most of the retailers believe that the number of visitors will still increase continuously, and their consumption will definitely positively affect to their profits. c. Social Environment The â€Å"Collective Purchase† concept has been recently developed on the internet, which a large group of people who have a same interest on the specific product creates a stronger buyer power to the seller so as to force the seller to offer a discount by buying a large amount of the same item. However, this kind of strategy may encourage the consumers to wait until the success of the group formation.According to the report of WenWeiPo daily on 13rd Mar 201 1, 82 billion U. S. dollars worth of retail business is achieved through online transaction, which was about 1/10 of the retail industry’s trade. With the establishment of Taobao. com, the online shopping model of B2B, B2C and C2C has been developed well. The interaction of the business activities between Mainland Cities and Hong Kong is stronger than ever. More Hong Kong consumers are willing to order the goods on Taobao. com, because the products often are at lower prices than the retailer outlets in Hong Kong.And, more Mainland onliners are willing to spend money on Taobao. com to purchase the goods of Hong Kong local brands. This can be seen that the online business does not just only serve the local consumers only, but also the national consumers. The investigation of the number of hours spending on the internet conducted by Synovate, a marketing research company, shows the average minutes spending on the internet rose from 136 minutes to 145 minutes, during past 4 years . On the contrary, the average time spending on TV was less than that on the internet.Therefore, people tend to spend more time on the internet. People start to cultivate a â€Å"Green† environment. Many of them attempt to choose the electronic appliance with low electricity usage to save the environment. Being environmental-friendly, more companies start to implement environmentally sustainable strategies and practices, such as recyclable packaging, better pollution controls, more energy-efficient operations and so on. This can help companies to improve its(their) image and reputation. d. Technological EnvironmentOnline Shopping has become popular to the society, especially the advanced technology of mobile phone and the mobility internet services are widely used in Hong Kong. Hence, many companies have started to setup a website to operate their business on the internet at the same time. The product life of a digital product is expected to be shorter due to the fast develop ment of a new product model and technology . quickly replaced in a short period. The main reason is that the company frequently promotes the new product in order to compete with other rivals.For instance, IPad1 has already been implemented in last year, but now IPad2 is introduced in this year. It is estimated that the competitiveness in digital products will be more and more intensive in the coming future. 5) Consumer Review Consumer involvement of buying home appliances is mainly determined by, a) previous experience, b) interest and c) perceived risk of negative consequences a. Previous experience As the functions of home appliance are developed to be more advanced time by time, consumers may not be always familiar with the new latest functions when a brand-new product is launched to the market.Hence, it requires consumers to spend time on searching its information internally and externally on the brand’s differences of the home appliance products to deliberate its unfamil iar functions in a familiar product category. b. Interest Consumers’ interests can be derived from the Maslow’s hierarchy of needs. Home appliances aim at assisting the consumer’s daily life. This can be referred to the physiological needs, safety needs and social needs. Of physiological needs, rice cookers and microwaves are typical example(s) of consumers’ need recognition.Other electronic appliances, such as communication devices, can be fulfilled their social needs that interact with others. Safety concern of home appliances is always an importance factor to influence their buying decision, especially for the consumers who are married couples with children at the Family life-cycle stage. c. Potential risk of negative consequences Price is the key factor for the perceived risk of negative consequences, situation and social visibility, and they are directly related to the price; as the price of the product increases, so does the level of involvement.Som e of the large home appliance, such as refrigerator and television, are set to be at higher prices; therefore the tolerance of the risk of negative consequences will be lower. With home appliances at higher prices, consumer often requires longer length of time to make a decision. Thus, the level of consumer involvement can be concluded as relatively high. Dissonance-reducing buying behavior The price of electronic appliance is ranging from few hundred up to several thousands, and consumers purchase them infrequently.Moreover, the products among electronic appliance retailer industry are perceived with few brands differences with the major competitors. For instance, Fortress and other competitors provide the similar electronic appliances and brands. The products and services provided by Fortress and Boardway are similar, so there is few brand difference. Because of this, the consumers behave as Dissonance-reducing buying behavior and mainly response to the after-sale services, discou nt and promotion campaigns to make their purchasing decision. 6) SWOT Analysis . Strengths Selectively distributed retail stores in Hong Kong From the geographical view, the population density is relatively high in Hong Kong; therefore the number of outlets may not need to be widely distributed. Fortress is one of the leading retailers of electronic appliances in Hong Kong with over 67 outlets, which the accessibility for consumers is high. Thus, the channel power is created towards the suppliers, which can enjoy the competitive advantage of this channel partnering, and the setup and operation cost are optimized efficiently.As a result, consumers can enjoy the optimal price. Reliable Services Mix due to Excellent Comprehensive Training For retail market, service is heterogeneous and vital to the retail market. Fortress emphasizes on the personal selling, so it set up a â€Å"Fortress Academy† to provide a thorough and extensive staff training program for frontline salesperson s on â€Å"frontline consumer service†, â€Å"technical knowledge† and â€Å"management skill†. By joining this program, staffs can be inculcated with effective customer service, in-depth products knowledge and appropriate management skills.Accordingly, experienced and enthusiastic staff serves the customers confidently and convince the customers properly, and so they are the most valuable asset to Fortress. Additionally, Fortress developed â€Å"smart living†, therefore the products displayed in outlets are mostly like to be more advanced technology. Referring to the product life cycle, the new launched products should be displayed with an informative promotion strategy, so Fortress staff is(are) always well-prepared from their trainings. Fortress is a customer-orientated company. It provides differentiated after-sales services to customers.They include â€Å"24-month interest free installment† to release consumers’ burden; â€Å"Purchase- to-Play† service to plan and install AV products for consumers; â€Å"10-days Money Back Guarantee† to strengthen consumers’ confidence towards its products. Furthermore, Fortress provides mobile phone insurance to consumers, which can raise consumer’s confidence in purchasing mobile phone in Fortress. Meanwhile, consumers can get the refund or exchange if they were unsatisfied with the products. The outstanding services are highly recognized and awarded, as in â€Å"Best Customer Services Award† and â€Å"Hong Kong Merchant of Integrity†, by media and other xternal associations, which consumers should comfort with its services and integrity. Sole Agency Advantages Fortress has a number of exclusive agents to engage in a line of business without competition. For instance, Fortress gained the exclusive advantage from Stiebel Eltron, which mainly produces water heaters (See Reference), and launched the promotion campaign of limited quantity wit h it. During the past years, Fortress carried out this strategic alliance along with a number of brands, as in HPC and Hissense, to enlarge its market shares and the product category is enhanced more than the other competitors’ one .Since some consumers may have loyalty to some specific brands, Fortress will be the only distribution channel for them to purchase. This certainly brings a stronger bargaining position in Fortress. b. Weaknesses Difficult to differentiate from competitors Variety of products, quality of products and sales service, proficiency of products knowledge, and distribution of stores of Fortress are similar to its competitors, as in Boardway. It is easy for consumers to seek for complements from competitors due to the low switching cost.Moreover, consumers (have difficulty in) are difficult to distinguish between Fortress and its competitors, since Fortress focus on targeting the mass market and all previous unique marketing strategy were quickly adopted b y other market followers. Consequently, consumers may switch to other retailers based on souvenir, ad-hoc promotion or discounted price but it is not merely because of the brand of Fortress. Multifarious Products Offers Qualified products with low selling price are inclined to be more popular when the economy is downturn.Since the manufacturing cost and the delivery fee of products made in China are lower, the listed prices of China’s brand products are lower. For these reasons, Fortress may lose some price sensitive consumers due to narrow range of products from China’s brand. One of its competitors, Gome Electrical Appliances, is offering qualified China’s brand products with low price. Frontline salespeople are educated with basic and general products knowledge, which is not specific enough. Most buyers, especially the beginners and learners, can be satisfied with the sales service.Nonetheless, some professionals may be discouraged by salespeople’s lim ited products knowledge. Also, the professional specific components of a product, such as camera lens, are uncommon to display in Fortress. Consequently, Fortress may potentially lose these digital professionals, who may consume frequently. High Inventory Cost of Bulk Unsold Items For the unsold Electronic Appliance, they occupy large storage space, so it leads to higher inventory costs to store them. Compared with other electronic appliance companies, Fortress targets mass market, so various electronic appliances at bulk size will be offered.However, when these items are unsold, Fortress suffers a significant inventory cost and cannot utilize the cash flow appropriately. Hard to Hold Customer Loyalty Compared with the direct closest competitor- Broadway, Fortress has not launched the membership programme to build up the long term relationship and loyalty with customer in retail outlets, although there is a membership programme for the customer to do online shopping. From this, the customer loyalty may not be solidified strongly due to the weaker Customer Relationship Management.Even though Fortress co-operates MoneyBack ( ) to promote different kinds of special offers to the MoneyBack owners, this promotion channel of non-personal communication is simply not wide-spread to the target customer causing the promotion strategy and AIDA model may not be effective as expected. c. Opportunities Extra HKD$6,000 allowance Hong Kong government proposed to distribute 6,000 for each citizen who is aged 18 or above. It can absolutely induce citizens, especially youngsters, to consume more.From Hong Kong China News Agency survey shown, about 40% of respondents aged between 18 and 30 who prefer to spend this money on their favor digital products including iPhone and cameras, therefore it is definitely a significant potential opportunity to retailer companies. Trend of collective buying Youngsters in Mainland China, Taiwan and Hong Kong prefer collective buying through the i nternet rather than purchasing in retail shops. According to the Phoenix News, there is a large potential booming trend of collective buying.They can purchase products in a special discount throughout the collective buying. Fortress can take the advantage of the trend to expand the market share in Hong Kong and to promote its products simultaneously. By using the developed and faultless online sales platform, Fortress can implement the idea of collective buying inexpensively. Green concept In recent years, public’s concern on environmental issue has been aroused. Companies like CLP Power Hong Kong Limited and EPS Company have adopted policies to promote their company products and services.For instance, CLP has launched several programs like â€Å"Old Appliances Recycling Program† and â€Å"Energy Saving Proposal† provided from their professionals; besides, EPS has launched the â€Å"EPS iDo† to promote the donation to plant trees in Hong Kong urban distri cts, ever since the program was launched they have already planted more than 2600 trees. By employing green concept, companies can develop a positive image towards public and create a sustainable company income in the future. d. Threats Loss of Japanese suppliers Owing to the disastrous earthquake in Japan, most of the electronic suppliers were suspended.The cost of related complements may increase due to the high demand. In the meantime, the cost of products may be raised and, consequently, Fortress may earn less. Vertical Channel Conflict Online business has been adopted by companies including the direct suppliers. Online retail business can easily be substituted by these mature shopping platforms. Thus, most competitors attempt to prevent from this online business to avoid vertical channel conflict. It is because suppliers may directly distribute their product though the internet channel.All these may affect the online business of Fortress. 7) Conclusion and Recommendations 7. 1) Target Market and Positioning Strategies The purposed promotion campaign aims at targeting those who planned to get married and are going to purchase or renovate their houses aged between 27 and 37 in the coming 6 months. The reasons why this segment is chosen are because the targeted customers are most likely to purchase numerous new home appliances; therefore they have the highest possibility to contribute revenues to Fortress.This target segment is derived from the above analysis with supporting figures and facts, thus it is measurable, accessible and actionable. Unmarried couples can enjoy discounted prices through this promotion campaign. This campaign consists of bundle pricing strategy and niche marketing strategy. To further illustrate, the idea is that the target customers will be acknowledged this package through different promotion channels to motive the collective buying behavior on Fortress online shopping website. This package consists of three product categories.It a llows customers to select one product in each category of A, B and C on a first-come-first-serve basis with limited time and quantity. Goal & Marketing objective This package is purposed to optimize the inventory spaces and the warehouse management efficiency. It generally is for consumers to select the three most favorite products from the product list of washing machine, refrigerator and TV respectively. The product list is suggested to contain clearance items with energy-saving label, since the Green environmental friendly starts to penetrate to the public.This package is suggested to offer special discounts to fiance couples, so as to build up a long term relationship with them. By launching this, it is expected to increase the market share by 6% and significantly increases the revenue by 8% in a short time. 7. 2) Marketing mix programs a) Product This promotion mainly emphasizes on cleansing the warehouse, which is one of the weaknesses of Fortress, so the product list should c ontain high and low brands of home appliances with bulky size, such as air conditioner and washing machine, in each category of the product list promoted.The quantity in each category should be sold based on the number of products left in the warehouse. The selected products in each category will be reserved by customers on first-come-first-serve basis. b) Price The bundle pricing strategy & Promotional Pricing The promotional pricing strategy is applied to the package, this temporarily promotion to offer discounts from normal prices for increasing sales and reducing inventories. The bundle pricing strategy is implemented in this campaign promotion to offer discounted price by purchasing a bundle of home appliances – promoted package.Based on political analysis, a couple will receive HKD$12,000 from HKSAR government. This policy can induce unmarried couple to consume in this campaign. The bundle price of television, washing machine and refrigerator (â€Å"A+B+C†) is se t to be HK$13,140, which means love forever in Cantonese implication. c) Place As for Market factors, the fiance couples would likely own or rent a new house for their new life, so Fortress may promote its campaign through the channels of wedding services as follows. Physical distribution–Strategic Channel AlliancesFortress can use the existing channels to promote this campaign. For instance, Fortress may co-operate with wedding consulting companies, solicitors, interior design companies and property agent to deliver this message, since the target customers may go through these two channels to organize their wedding. All these purposed channels needed to reach an agreement Moreover, according to the investigation of the time spending on the Internet, people spent their time on the Internet more than that of TV.Thus, Fortress may consider the Internet advertisements to draw the target customer attentions, and this is much cheaper than the TV ads. There are some existing famous forums, such as HK Discuss Forum and Uwants, to discuss the plan for wedding issues. Hence, Fortress may advertise its campaign to these forums and support the environmental friendly trend. For other competitors, many of them have not established the online store on the internet and mainly focus on the digital devices rather than home appliances; therefore this promotion campaign is difficult to be imitated due to the barrier of entry.Logistics After the end of campaign, Fortress will consolidate all the ordered products and deliver them in a short time, so it lowers the transportation cost, and it fully utilize the logistics resources. Make use of social network The popularity of the social network, such as Facebook, can be shown by the statistic report of Facebook in year 2010. It was reported that the number of Facebook user in Hong Kong on Dec 31st 2010 has reached 3. 67Millions people. Since the Fan pages of Fortress on Facebook has been established 2 months ago, the number of fans was only around 1650 people who â€Å"Like† this page.The effectiveness is not explosive enough to arouse the attention of the public. Therefore, it is suggested that, in order to grasp the channel effectively, when the pages on Facebook reach a certain amount of fans, Fortress will offer coupons or gifts through their e-mail addresses. With more people â€Å"Like† this page, this channel can raise the awareness of a new product arrival effectively and efficiently with several other promotional channels together. d) Promotions Informative promotion through online channel and strategy alliances Posters with the detail of the program are suggested to be posted on the Facebook communication channel.Fortress can make use of this online instant communication platform in order to convey the most updated information to the customers. Besides, in order to arouse people’s interest on this program, all of the retail shops will display the promotion poster on the eye -catching position. Moreover, leaflets will be distributed to the marketing alliances mentioned in the previous part; these leaflets will be displayed in their information desk or even attached to their promotion documents. Emotional appeals on the promotion campaignIt is recommended to use emotional appeals to move the fiance couple. In the poster, it is suggested to use the emotional slogan emphasizing on the eternity love and the care of husbands towards the wife to touch the target customers. 8) Marketing Calendar 9) Appendix Appendix 1 Extract of 1/2011 Population Report, Census and Statistics Department Appendix 2 Extract of Marriage numbers in Hong Kong from Census and Statistics Department Appendix 3 Poster suggested to be used in the promotional campaign Appendix 4Extract of property price movement between 2002 and 2010 by Centaline Property Appendix 5 Top 30 countries with highest number of Facebook users (31st Dec 2010 – data from Facebook) Rank| Country| Number of Facebook users Dec 31st 2008| Number of Facebook users Dec 31st 2009| Number of Facebook users Dec 31st 2010| 12 month growth %| 24 month growth %| 1| USA| 42,078,960| 101,303,240| 145,749,580| 43. 90%| 246. 40%| 2| Indonesia| 897,040| 14,681,580| 32,129,460| 118. 80%| 3481. 70%| 3| UK| 14,937,180| 22,625,300| 28,661,600| 26. 70%| 91. 0%| 4| Turkey| 7,934,340| 16,943,780| 24,163,600| 42. 60%| 204. 50%| 5| France| 6,587,240| 14,290,700| 20,469,420| 43. 20%| 210. 70%| 6| Philippines| 390,700| 8,387,560| 18,901,900| 125. 40%| 4738%| †¦|   |   |   |   |   |   | 27| Hong Kong| 1,458,520| 2,727,980| 3,673,580| 34. 70%| 151. 90%| 10) Reference [1] Broadway – Company Background http://www. broadway. com. hk/node/502 [2] Broadway – Shop Locator http://www. broadway. com. hk/shop [3]Centaline Property – Centadata http://www. centadata. com/cci/cci. htm [4]CLP Hong Kong:Old Appliance Recycling Program ttps://www. clponline. com. hk/myHome/EcoLivingIdeas/R ecyclingProgram/Pages/Default. aspx? lang=en [5]CnYes. com: iPad2 5 http://news. cnyes. com/Content/20110418/KDW8J0QVCEX16. shtml [6] Fortress homepage – Company Background http://www. fortress. com. hk/fortress/content/ABOUT_US/en/index. html? hs_ctn_ref=ABOUT_US [7] Fortress – Store Locator http://www. fortress. com. hk/fortress/jsp/sys/Sf_render. jsp? hf_s_id=FT11&hf_srv_id=Nv_fstore_loc&hf_rand=2107567796. [8]Gome – Electrical Appliances Holding Limited Homepage http://www. gome. com. k/ [9]Hong Kong Commercial Daily: http://www. hkcd. com. hk/content/2010-06/07/content_2536481. htm [10] Hong Kong Headline Daily: 49% http://news. hkheadline. com/dailynews/content_hk/2011/01/14/136085. asp [11]Hong Kong Information Services Department: News Release http://www. info. gov. hk/gia/general/201104/13/P201104130221. htm [12]Hotpool: poster of DHE SL http://www. hotpool. com. hk/msg. php? id=234 [13] Nick burcher: Latest Facebook usage figures http://www. nickburc her. com/2011/01/facebook-usage-statistics-dec-31st-2010. tm l [14] SingTao: 610 http://hk. news. yahoo. com/article/110309/3/n4m8. html [15] Wenwei: http://info. wenweipo. com/index. php/? action-viewnews-itemid-43284 [16]Hong Kong China News Agency: http://www. hkcna. hk/content/2011/0331/93831. shtml Group photos Ivan Alen Raine Ting Ting Phoenix Jessica Michael Janet ——————————————– [ 1 ]. http://www. broadway. com. hk/shop (Shop location distribution) [ 2 ]. http://finance. ifeng. com/money/wealth/millionaire/20110401/3800251. shtml

Staff Development Teaching for Preventing Falls in the Elderly Long Term Care Facilities

In the United States, unintentional falls are the most common cause of nonfatal injuries for people older than 65 years. Up to 32 percent of community individuals over the age of 65 fall each year. Females fall more frequently than man in this age group, especially due to the fact that most female elderlies have bone weakness such as osteoporosis, which makes the fall to cause fatal injuries sometimes. Fall related injuries are the most common cause of accidental death in those over the age of 65. Approximately 40 fall related deaths per 100,000 people per year.Thus, fall are a growing public health problem that need to be addressed. Patient would not only suffer from such fall but the facility goes through hardships as well to deal with the patient. Fall related death rate in elderly group has been increasing in USA. Recently, falling has been occurring a lot in the long-term facilities. Falling has the highest rate of incident in the long-term facility because most of the patients are elderly. Falls can cause serious injuries and accidental death. In order to prevent falls in the elderly is very important.There are several different approaches to deal with predispose factors for elderly type of injury. I am going to reviews the major risk fators of falls and how to prevention for elderly populations living in long term care facilities. The effective falls intervention programs should take a multifaceted approach.Assess the staff for ability of learning and understandingI explained the background of important fall precaution to our licensed nurses and CNAs, the ones who gives care to the patients with ADL most closely. The Staff members, Licensed Nurses, and CNAs have different nationalities with different language. Licensed Nurses are 70% LVN and 30% RN. The experience in the healthcare facility for most of them is at least 3month. Because 90% of staff can fully understand in English, it is not necessary for the educational materials to be in other languages than English. The learners already are familiar with this topic because they already have had experiences in long-term facilities.How to educate and when is the best time for as much as possible participated in service. In order to prevent further falls, fall precaution presentations will be held during the weekdays in the conference room. Staffs can come in 30 minutes before or after the shift change, and spend an hour on this topic. First, I will show some fall cases through video, so I can induce the staff’s interest in this subject through visualization. Even though the staffs are well aware of the fall incidents, it is not easy to keep an eye on every patient 24/7, which can be frustrating and tiring to the staffs. However, I can explain how much this is important and tell them to try to understand and do the best. I will be identifying what risk factors or what kind of patient has high risks of falling using a current published brochure and video.What is the cost effect of a fall?Fall related injuries among elderly are associated with economic costs, which is much greater than the cost to implement a fall prevention program. In the long-term care facilities, even with an interdisciplinary team with physicians, nurses, social worker, physical therapy and administrators, fall prevention is still difficult because there is no way of knowing when one of the patients is going to fall. That is why it is crucial to educate staffs and patients to help reduce these barriers over time. Fall-related injuries account up to 15 percent of re-hospitalizations in the first month after the discharge from hospital. Falls carry staggering economic costs. Annual acute-care costs related to falls are estimated at $1.08 billion and long-term care costs at $4.9 billion.According to the Centers for Disease Control and Prevention, medical costs related to falls totaled more than $19 billion in 2007–$179 million for fatal falls and $19 billion for nonfatal fall-rela ted injuries. By 2020, the annual direct and indirect cost of fall injuries is expected to reach $54.9 billion. While falls have a tremendous impact on the patients, they also directly affect a healthcare organization’s cost per case and length of stay. Injuries from falls lead to a 61% increase in patient-care costs. Nearly every nurse can recall an incident in which a patient fell or nearly fell. As patients continue to age and present with increasing vulnerability and comorbidities, their potential  for harm increases.Predisposing factorsMulti-factorial Medications: Lots of medications such as benzodiazepine, tricyclic antidepressant, selective serotonin uptake inhibitors, and trazadone should be identified as high risk for fall. Most elderly long term care residents are reffered to as â€Å"polypharmacy† which is high risk for fall. Education (reorientation): fall prevention programs should be reoriented as much as possible call to increase safety awareness and r educes the fear of falling. Environment: frequently check environment that is very important. Web areas, clutter, poor lighting, and other environmental factors can reduce the risk of falling in nursing home.How to prevent fall1. After completed fall assessment upon admission, initiate fall precaution as soon as possible. Before appropriate technology and equipment can be chosen to help prevent falls, the patient’s fall risk, functional readiness, and mobility must be assessed. Most of patients consider for high risk for fall. Post-fall assessment is important because a lot of incidents are related to fracture, which is a serious matter. Fall prevention interventions should be assigned that are appropriate for individual based on the result of fall risk assessment2. Educate patients about predisposing and precipitating factors. This supports them to understand and enable them to do multi-disciplinary approaching. It should be built on initial risk screening results and involv e not just nurses but an interdisciplinary team of physicians, pharmacists, and physical and occupational therapists.3. Educate about basic knowledge of medication to CNA who is closely giving care than others.Essential implementation of safety caring in long term care facility1. Transfers: Patients rise from a sitting position to a partial stand to keep the center of gravity relatively low. Transfer the patient to the stronger side with the wheelchair at approximately 45-degree angle from the bed. If patients are unable to bear weight through the lower extremities due to weakness, place one end of the transfer board under the patient between the  buttocks and back of the thigh, then place the other end in the seat. Have the patient push up with the arms while slightly lifting the buttocks and slowly moving toward the wheelchair.2. Get belts: during transfer, obtain a standing position, turn and sit onto another surface or stand and walk to a new location, then turn and sit onto a new surface. The belt is better choice than the alternative placing one arm under the patient’s arm for the lift and holding onto the patient’s clothing or gown, which can injure the arm or shoulder, but care individual need to basic training from PT/OT personal.3. Bed and toileting safety: height- adjustable beds, safety rails, and raised toilet seats can reduce fall. To promote safety when the patients stands or for transfers, raise the bed. Otherwise, a weak patient who tries to stand could fall. Transfers onto and off a toilet, fix raised toilet seats and safety rails on either side of the toilet are needed. Patients can hold onto these to steady themselves when transitioning from a standing to a sitting position, and to push off from while standing after toileting. If the patient is unable to safely ambulate with assistance to the bathroom, provide a bedside commode.4. Mobility devices: mobility devices such as canes, walkers, and wheelchair mobility should be ma de sure that it has been evaluated and deemed approporiate and in a good working order. If it isn’t proper working contact a physical therapist for further evaluation. All mobility devices should be adjusted to the patient’s height and other characteristics as appropriate.5. Walkers: Nurse can walk next to the patient as the patient ambulates. Walker with seat must lock the brakes when ready to sit or transfer and complete the activity. Patients who become dizzy from nauseas or orthostatic can easily turn and sit on the seat without falling. This arrangement is much safer than having another staff member trail behind with a wheelchair and lower the patient to the wheelchair seat if patient becomes fatigued or dizzy or loses balance.6. Wheelchairs: individualized wheelchair prescriptions must be customized to each patient because the standard wheelchair does not work for all patients. For example, a dementia patient with memory deficits cannot be expected to remember to lock the wheelchair.What to do for caring for high risk fall patient1. Visual check every 2hours or more often 2. Keep bed in low position all the time 3. Lock wheels, call light, water pitcher, urinal in easy to reach. 4. Provide well lit path 5. Check shoes ; check well fitting, floppy shoes or loose clothing 6. Keep room clutter free, floor dry ad not slippery 7. Check bed, wheelchair alarm, or bedside mattress as ordered 8. Promptly answer for need help with call bell systemEvaluationVerify the education and providing data is effective or not. Throughout this education program, it is important to find a way to help nursing staff deal with issue of patient fall. Staff members recognize how vital it is to be aware of the possibility of fall during care. This program provides gaining more confidence to staff in their abilities to work with care. Even though falls can’t be prevented 100%, applications of fall prevention educations will create a safer, healthier, and happier place for both patients and staffs.